Exploring Diffusion of Innovation in AI Adoption for Rural Healthcare: An Overview in Daily Work Management for ASHA Workers

Abstract

This study explores the diffusion of Innovation theory to map the adoption of artificial intelligence among the Accredited-Social-Health 
Activists (ASHA) workers in rural Bengal, explicitly focusing on daily work management practices of rural healthcare. Developed by Everett Rogers, this theory provides a framework for understanding how new technologies spread within a management system. Further, the study delineated the innovative attributes and key elements for such motivational adoption, from initial awareness to full implementation. The study is conducted over three months to get an overview of management in six villages by ASHA workers under the Gangmuri-joypur panchayat in Birbhum district of West-Bengal.